Portfolio

Levi’s Digital Nomad Campaign

As a team project, we were tasked with developing a global campaign for Levi’s, targeting digital nomads and modern travelers. The brief required us to create a composite visual—shooting the jeans in-studio and blending them with AI-generated backgrounds.

We decided to take the campaign in a bold, purpose-driven direction by centering it around environmental activism. Our concept featured endangered animals placed in unfamiliar environments, wearing Levi’s as a symbol of displacement. The visuals served as a striking metaphor for both the freedom and fragility of movement, drawing a parallel between nomadic lifestyles and the urgent need for habitat preservation.

Louis Vuitton Conceptual Shoe Campaign

The brief: create a conceptual luxury shoe campaign without ever showing the shoe. I chose the Blossom heel by Louis Vuitton as my focus and set out to reimagine luxury footwear as something more fluid, expressive, and personal.

In this surreal yet sophisticated visual story, vibrant florals bloom from the model’s feet, replacing the shoe entirely. The flowers become a symbol of motion, femininity, and transformation—blurring the lines between nature and high fashion.

Floral Steps is a celebration of luxury in full bloom. It invites the viewer to see each step not just as a fashion statement, but as a reflection of individuality, artistry, and timeless elegance.

Derechos Sin Frenos

Derechos Sin Frenos was a human rights campaign developed in collaboration with Asociación Pro Derechos Humanos de España (APDHE) as part of our final capstone project. The campaign denounced the alarming regression of human rights through a symbolic, public protest in Madrid’s Puerta del Sol. By combining conceptual art, live performance, and QR-linked testimonies, we aimed to confront silence as complicity; and turn it into action.

The project was awarded Best Thesis by IE University, recognizing both its creative execution and social impact. I had the privilege of working alongside an outstanding team to bring this vision to life, blending strategy, storytelling, and advocacy into one living protest.

Client
Asociación Pro Derechos Humanos España

Year
2025

Leeds Festival Luxury Rebranding

For this project, I collaborated with Lukas Hochgürtel to rebrand an existing music festival. We chose the iconic Leeds Festival in the UK and gave it a high-fashion makeover, repositioning it as a luxury cultural experience.

Our muse? Zoe Kravitz. A front-row regular at Chanel and Louis Vuitton, she represents the perfect blend of effortless luxury and rebellious edge—exactly the energy we wanted to channel.

The new visual identity draws inspiration from the refined minimalism of Loewe while retaining the festival’s original funky spirit through elements like a bold checkered print. The result is a reimagined Leeds Festival that merges fashion, music, and attitude into one elevated brand experience.

Expressive Techniques

This project involved exploring multiple techniques with Adobe InDesign’s Blend tool to produce varied designs that maintained a cohesive visual identity.

Metamorphosis: The Artification of the Met Gala

Luxury Coffee Table Book Design & Editorial Direction

This project is a visual and narrative exploration of the Met Gala’s transformation from a society fundraiser into a cultural institution where fashion evolves into performance and art. The book examines the Gala’s rich history, traces its thematic evolution, and spotlights the rise of conceptual red carpet fashion—particularly from 2016 onward, when couture began to function as symbolic expression, storytelling, and visual spectacle.

With a focus on thoughtful curation and high-end design, I developed the full visual system, editorial structure, and content strategy for a 40-page luxury publication. The project included original writing, historical research, and image-driven layout design that balances elegance with cultural insight. The final book positions the Met Gala as more than a fashion event; it frames it as a living gallery of identity, artistry, and innovation.

Unfiltered: The cost of perfection

This photographic series explores the quiet, often invisible battles women face in pursuit of society’s ever-shifting standards of beauty. Each image captures a different moment of vulnerability, shaped by the pressures of perfection—from measuring thighs and injecting weight-loss drugs to confronting hair loss, surgical fantasies, and the divide between natural skin and cosmetic illusion.

Through intimate compositions, contrasting lighting, and symbolic props, the project exposes how deeply societal ideals can infiltrate the body and mind. It is not just about vanity—it is about value, identity, and the quiet pain of never feeling “enough.” This work invites viewers to question the standards we uphold and the cost of meeting them.

A Year in Frame

Created as a collaborative project, “A Year in Frame” reflects the collective effort of our team to visually interpret the twelve months of the year through diverse photographic techniques and storytelling. Each team member contributed to concept development, composition, and execution—blending artistic vision with technical experimentation.

The series showcases a range of methods including long exposure (October – Shadows and Light), motion blur (April – A Day in the Rain), environmental portraiture (January – New Beginnings, July – The Heart of Summer), natural lighting strategies, and dynamic framing to convey emotion, seasonality, and atmosphere.

From the stillness of August’s quiet moments to the kinetic energy of June’s journey, every image is both a standalone visual story and part of a greater narrative arc. Together, they represent a shared exploration of rhythm, transition, and human experience, grounded in both creative intention and technical execution.

  • Shadows and Light

  • A Day in the Rain

  • New Beginnings

  • The Heart of Summer

  • Quiet Moments

  • The Journey

Through the Lens: 17 Techniques in Practice

This project is a technical and creative exploration of seventeen distinct photographic techniques, each illustrated through a carefully composed image. From foundational elements like lines, shapes, and forms to lighting styles such as hard light, soft light, warm, and cold light, this series highlights the diverse tools photographers use to guide perception and evoke emotion.

Each image, whether it captures the sharp precision of freeze-frame motion, the soft elegance of bokeh, or the expressive potential of light painting—was thoughtfully executed to emphasize the visual principle it represents. Techniques like blur, symmetry, rule of thirds, and texture are used not only as compositional tools but as vehicles for storytelling and mood.

  • Freeze

  • Symmetry

  • Hard Light

  • Warm Light

  • Pattern

  • Texture

Not Yet Darling

A 5-minute dark comedy short film exploring the absurdity of fate and second chances. As the writer and director, I developed the script from concept through production, shaping its witty, surreal humor and afterlife imagery. This team project challenged me to balance existential themes with comedy, and collaborating with my teammates to bring the vision to life on screen.

Entre Volantes y Amigas

Entre Volantes y Amigas is a short-form documentary capturing the vibrant energy of La Feria de Sevilla through the stories of four women — Carmen, Jessica, Inmaculada, and Noemí. While the flamenca dress is a striking symbol of the Feria, my focus was on the deeper threads it represents: friendship, empowerment, and tradition. Over the course of one weekend, I filmed their shared moments; from adjusting each other’s flowers and dancing sevillanas to reflecting on the memories that keep them returning year after year.

Through intimate interviews and candid B-roll, the documentary explores how attire becomes an expression of identity, connection, and joy. It is a celebration of women supporting one another, carrying forward cultural heritage, and finding meaning in both the elegance of the traje de flamenca and the bonds it strengthens.

Climate Change & Biodiversity

An evocative 2-minute mash-up that confronts the accelerating crisis of biodiversity loss while revealing the possibility of renewal. Through a montage of over 25 curated and original clips — from stark scenes of poaching, deforestation, and species decline to powerful images of restoration and coexistence. The piece invites the viewer on an emotional journey from urgency to hope. Set to the haunting build of Radiohead’s “Everything in Its Right Place” and the soaring release of M83’s “Outro”, the work blends glitch textures, archival news footage, and typographic prompts to awaken awareness and inspire action.